Marketing Education
Suggested Course Sequences
Financial Marketing
Grade Course Name
11 Marketing and Management Principles l and 2
12 Cooperative Education Methodology
Hospitality
Grade Course Name
11 Marketing and Management Principles 1 and 2
12 Sports & Entertainment Marketing and Entrepreneurship and/or Co-op
Business Ownership/ Entrepreneurship
Career
opportunities include: Business Ownership and Entrepreneurship
Grade Course Name
11 Marketing and Management Principles 1 and 2
12 Entrepreneurship and /or Co-op
Specialty Marketing
Career
opportunities include: Advertising & Public Relations, Event Marketing,
International Marketing, Sports & Entertainment Marketing, Sports Agent, Ticket
& Sales Management, Retail Marketing, Technical Marketing, and Wholesale Manager
Grade Course Name
10 Marketing and Management Principles 1, 2 and Sports &
Entertainment Marketing
11 Retail Operations
12 Wholesale/ Logistics
Related Electives: American Business/Legal Systems; Accounting; Graphic Arts, Desktop Publishing, Web Design; Journalism; Speech & Debate; Visual Arts; Media Concepts; Production; and Culinary Arts classes
Course Descriptions
MARKETING AND MANAGEMENT PRINCIPLES 1
(5000) or (5000V)
Open to grades 11
and 12
1 credit
Board-approved materials fee may be collected.
This course will substitute for the required course of economics.
Focuses on the study of marketing concepts and their practical application. Students will examine risks and challenges which marketers face in establishing a competitive edge. Includes economics, marketing foundations/functions and human resource leadership development. Skills in communication, mathematics, economics and psychology are reinforced.
RETAIL OPERATIONS (5022V) or (5022)
Open to grades 10,
11, and 12 (Sr. can earn an additional credit for internship).
1 credit
Board-approved materials fee may be collected.
Offers students the opportunity to learn marketing skills needed in the fast-paced world of fashion marketing. Students will learn that fashion retailing is a significant and vital component to the United States economy. Throughout the course the student will be made aware of the importance of retailing in its various forms.
ENTREPRENEURSHIP/INTERNSHIP (5005V) or
(5005)
Open to grade 12
1 credit for classroom and 1 credit for internship
Prerequisite: 1 credit in any marketing course and a minimum G.P.A. of 77
Board-approved materials fee may be collected.
Provides students the opportunity to analyze and evaluate the various aspects of business ownership in today's marketplace. Students will also be involved in the actual process of developing a business plan and determining its opportunities for success. Students are assigned to co-op based on application completion, reference checks, and attendance and academic records.
Board-approved materials fee may be collected.
Introduce students to the hospitality industry, including culinary arts, hotel and restaurant management, lodging, travel, and tourism. Students will focus on the impact of the hospitality industry and consumer expectations, as well as, ethical, legal, and governmental considerations of the industry. Skills USA will be a part of classroom instruction.
MARKETING AND MANAGEMENT 2 / INTERNSHIP
(5001) or (5001V)
Open to grades 11
and 12
1 credit for classroom and 1 credit for internship
Pre-requisite: 1 credit in Marketing and Management Principles 1
Board-approved materials fee may be collected.
Provides further detail of the marketing/management concepts taught in Marketing and Management 1. Students will examine challenges, responsibilities, and risk managers’ face in today's workplace. Emphasizes the development of decision-making skills so that students understand the impact of management-oriented challenges. Students are assigned to co-op based on application completion, reference checks, and attendance and academic records.
WHOLESALE/LOGISTICS (5020) or (5020V)
Open to grades 11
and 12
1 credit for classroom and 1 credit for internship
Board-approved materials fee may be collected.
This course allows students the opportunity to explore the dynamics of the wholesale-Logistics industry and its relationship to the total marketing process. This course further offers an in-depth study of the wholesale-logistics operations, including wholesaling types, services, functions and careers. The format emphasizes technology, team building, personal development, participatory learning and business/community interaction.
Some of the courses described above can be articulated at Volunteer State Community College, Nashville State Tech, Tennessee Technology Center at Hartsville, and the Tennessee Technology Center at Nashville. Students interested in attending any of these post-secondary institutions must assume the responsibility of determining whether they meet the criteria to articulate. Contact your guidance counselor for details.